CRM

Salesforce, Inc. is an American enterprise‑software company that delivers cloud‑based customer relationship management (CRM) solutions and a wide array of related applications through a subscription‑based software‑as‑a‑service model. Its product portfolio includes core clouds such as Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and a low‑code Platform for custom app development, complemented by AI tools like Einstein and data services. The firm operates in the information‑technology sector, focusing on cloud computing and enterprise software for businesses of all sizes. Salesforce is recognized as the global market leader in CRM, positioning itself as a comprehensive digital operating system that spans sales, service, marketing, commerce, analytics and collaboration across many industries.