KO

The Coca‑Cola Company manufactures, markets and sells a wide range of non‑alcoholic beverages, including its flagship carbonated soft drinks and brands such as Sprite, Fanta, Dasani water, Powerade, Minute Maid juices, and Costa coffee, primarily through a franchise bottling system where independent partners produce, bottle and distribute the products. It operates in the consumer staples sector, specifically the global non‑alcoholic ready‑to‑drink beverage industry, serving more than 200 countries and territories. Coca‑Cola’s market position is that of the world’s largest beverage company by brand recognition and volume, leveraging a strong portfolio, extensive distribution network and a business model that combines direct concentrate sales with franchise bottling fees. Its brand equity and scale give it a durable competitive advantage and a leading share across sparkling drinks, water, sports, juice, tea and coffee segments.