NOW

ServiceNow, Inc. (NOW) is a cloud‑software company that offers a unified platform for digital workflow automation across IT, employee, customer, and security operations, primarily delivered as a subscription‑based Software‑as‑a‑Service (SaaS) model. Its core products include IT Service Management (ITSM), IT Operations Management, HR Service Delivery, Customer Service Management, and Security Operations, all built to streamline and integrate enterprise processes. ServiceNow operates within the enterprise software and cloud computing sector, competing with firms such as Salesforce, Microsoft, and IBM. The company is widely recognized as a market leader in IT service management, consistently ranking at the top of analyst evaluations like Gartner’s Magic Quadrant, and it has been expanding its footprint into broader enterprise service domains.