PM

Philip Morris International Inc. is a global consumer‑goods company that designs, manufactures, and markets tobacco and nicotine products, including traditional cigarettes (most notably the Marlboro brand outside the United States) and a growing portfolio of reduced‑risk offerings such as the IQOS heated‑tobacco system, ZYN nicotine pouches, and VEEV e‑vapor devices. It operates within the consumer defensive sector, specifically the tobacco and nicotine industry, and sells its products in more than 180 markets worldwide. PMI is one of the world’s largest tobacco firms and a market leader in heated‑tobacco technology, with a strategic focus on shifting smokers toward smoke‑free alternatives. The company’s business model combines high‑margin legacy cigarette sales with recurring revenue from its expanding smoke‑free product ecosystem.