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Description
The Southern Company is an integrated energy holding firm that generates, transmits and distributes electricity and also distributes natural gas through its utility subsidiaries. It operates primarily in the regulated utilities sector, serving roughly nine million customers across the southeastern United States with a portfolio that includes nuclear, coal, natural‑gas, solar, wind and battery storage assets. The company’s wholesale generation arm sells power in competitive markets, while its gas operations cover distribution, marketing and pipeline services in several states. As one of the largest electric utilities in the country, Southern Company is noted for its diversified generation mix, extensive transmission and distribution infrastructure, and ancillary businesses such as fiber‑optic communications.
Set up any of the alerts below to get notified about price moves, key events, and news for The Southern Company (SO) via email, push, or SMS.
Price alerts
SO Price movement %
You'll be notified when the price moves up or down by the specified percentage, relative to the current price
SO Price increase %
You'll be notified when the price increases by the specified percentage, relative to the current price
SO Price decrease %
You'll be notified when the price decreases by the specified percentage, relative to the current price
SO Price increase $
You'll be notified when the price reaches or exceeds the specified target price
SO Price decrease $
You'll be notified when the price reaches or falls below the specified target price
SO Pre-market price
You'll be notified in the pre-market session (around 8:30am ET) with the current price
SO Market open price
You'll be notified shortly after the market opens with the opening price for the trading day
SO Market close price
You'll be notified after the market closes with the closing price for the trading day
SO After-hours price
You'll be notified in the after-hours session (around 7:00pm ET) with the current price
SO Trailing stop-loss
You'll be notified when the price drops by the specified percentage from its highest point since the alert was created
SO Trailing stop-buy
You'll be notified when the price rises by the specified percentage from its lowest point since the alert was created
Event alerts
SO New 52-week high
You'll be notified when a new 52-week high is reached
SO New 52-week low
You'll be notified when a new 52-week low is reached
SO Trend change
You'll be notified when the trend changes
SO Volume % above avg
You'll be notified when daily volume rises by the specified percentage above the 20-day average
SO Golden cross
You'll be notified when the 50-day moving average crosses above the 200-day moving average
SO Death cross
You'll be notified when the 50-day moving average crosses below the 200-day moving average
SO Ex-dividend date
You'll be notified the morning of the ex-dividend date
SO Dividend payment date
You'll be notified the morning of the dividend payment date
SO Earnings report date
You'll be notified the morning of the earnings report date
SO Analyst score change
You'll be notified when the analyst consensus score changes
SO Analyst target price change
You'll be notified when the analyst target price changes
SO Insider transaction
You'll be notified when a new insider transaction filing is reported
News alerts
SO Bullish news sentiment
You'll be notified when the news reports a bullish sentiment (max once per day). Not a recommendation.
SO Bearish news sentiment
You'll be notified when the news reports a bearish sentiment (max once per day). Not a recommendation.
Set up SO alerts
Get notified about SO price moves, key events, and news sentiment shifts the moment they happen.