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Description
The Southern Company is a regulated energy utility that generates, transmits and distributes electricity, and also distributes natural gas through its Southern Company Gas subsidiary. It operates primarily in the southeastern United States, serving retail customers through its Alabama, Georgia and Mississippi Power utilities while selling wholesale power and gas services across a broader region. The firm’s portfolio includes a mix of nuclear (notably the Vogtle plant), coal, natural‑gas and growing renewable generation assets, positioning it as one of the largest and most diversified utilities in the U.S. energy sector. Its business model relies on long‑term rate‑based earnings from regulated infrastructure, complemented by competitive wholesale power operations and emerging distributed‑energy services.
Set up any of the alerts below to get notified about price moves, key events, and news for The Southern Company (SO) via email, push, or SMS.
Price alerts
SO Price Movement %
You'll be notified when the price moves up or down by the specified percentage, relative to the current price
SO Price Increase %
You'll be notified when the price increases by the specified percentage, relative to the current price
SO Price Decrease %
You'll be notified when the price decreases by the specified percentage, relative to the current price
SO Price Increase $
You'll be notified when the price reaches or exceeds the specified target price
SO Price Decrease $
You'll be notified when the price reaches or falls below the specified target price
SO Pre-Market Price
You'll be notified in the pre-market session (around 8:30am ET) with the current price
SO Market Open Price
You'll be notified shortly after the market opens with the opening price for the trading day
SO Market Close Price
You'll be notified after the market closes with the closing price for the trading day
SO After-Hours Price
You'll be notified in the after-hours session (around 7:00pm ET) with the current price
SO Trailing Stop-Loss
You'll be notified when the price drops by the specified percentage from its highest point since the alert was created
SO Trailing Stop-Buy
You'll be notified when the price rises by the specified percentage from its lowest point since the alert was created
Event alerts
SO New 52-Week High
You'll be notified when a new 52-week high is reached
SO New 52-Week Low
You'll be notified when a new 52-week low is reached
SO Trend Change
You'll be notified when the trend changes
SO Volume % Above Avg
You'll be notified when daily volume rises by the specified percentage above the 20-day average
SO Golden Cross
You'll be notified when the 50-day moving average crosses above the 200-day moving average
SO Death Cross
You'll be notified when the 50-day moving average crosses below the 200-day moving average
SO Ex-Dividend Date
You'll be notified the morning of the ex-dividend date
SO Dividend Payment Date
You'll be notified the morning of the dividend payment date
SO Earnings Report Date
You'll be notified the morning of the earnings report date
SO Analyst Score Change
You'll be notified when the analyst consensus score changes
SO Analyst Target Price Change
You'll be notified when the analyst target price changes
SO Insider Transaction
You'll be notified when a new insider transaction filing is reported
News alerts
SO Bullish News Sentiment
You'll be notified when the news reports a bullish sentiment (max once per day). Not a recommendation.
SO Bearish News Sentiment
You'll be notified when the news reports a bearish sentiment (max once per day). Not a recommendation.
Set up SO alerts
Get notified about SO price moves, key events, and news sentiment shifts the moment they happen.