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Description
McDonald’s Corporation runs a global quick‑service restaurant chain that serves a standardized menu of burgers, chicken items, fries, breakfast products, coffee and other beverages, primarily through a franchise‑based model where independent operators pay fees and rent for the use of its brand, supplies and real‑estate. The company operates in the consumer discretionary sector, specifically the fast‑food or quick‑service restaurant industry. With more than 38,000 locations in over 100 countries, McDonald’s is the world’s largest fast‑food brand and a dominant player in both the U.S. and international markets, known for its strong brand recognition, extensive supply chain and focus on consistency and convenience.
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