BKNG

Booking Holdings Inc. operates a global, asset‑light digital marketplace that connects travelers with accommodation, flight, rental‑car, restaurant and attraction providers through brands such as Booking.com, Priceline, Agoda, Kayak, OpenTable and Rentalcars.com. Its business model centers on earning commissions, referral fees and merchant‑service revenues by facilitating bookings and processing payments across a multi‑brand platform. The company is a leading player in the online travel agency and travel‑metasearch sector, widely regarded as the world’s largest OTA by gross bookings and active in more than 220 countries and territories. Its extensive inventory, strong brand portfolio and network effects give it a dominant market position, particularly in Europe and increasingly in North America and Asia‑Pacific.