BKNG

Booking Holdings Inc. operates a global online travel marketplace that connects travelers with accommodation, flight, car‑rental, restaurant and other travel services through its portfolio of brands, including Booking.com, Priceline, Agoda, KAYAK and OpenTable. The company’s business model generates revenue from commissions, transaction fees, advertising and ancillary services by facilitating bookings between consumers and travel suppliers. It is a leading player in the travel services sector, widely regarded as the world’s largest online accommodation reservation platform with extensive reach across more than 200 countries. Booking’s scale creates strong network effects, enabling it to expand into related areas such as payments, multi‑product trip planning and restaurant reservations while maintaining a dominant market position.