DECK

Deckers Outdoor Corp designs, markets and distributes premium footwear, apparel and accessories under brands such as UGG, HOKA, Teva, Sanuk and Koolaburra, combining luxury lifestyle products with high‑performance shoes. The company operates in the consumer‑discretionary footwear segment, using an asset‑light model where design, branding and distribution are managed in‑house while production is outsourced to third‑party manufacturers. Its portfolio gives Deckers a strong market position, with UGG leading the luxury sheepskin boot niche and HOKA recognized as a fast‑growing premium running‑shoe brand, supported by a mix of wholesale partners and an expanding direct‑to‑consumer channel that reaches customers in more than 50 countries.