NKE

Nike, Inc. designs, develops and markets athletic footwear, apparel, equipment and related accessories for men, women and children, distributing its products through a mix of wholesale partners, company‑owned retail stores and digital platforms. The company operates in the consumer‑cyclical sector, specifically within the footwear and apparel industry that serves sports, fitness and lifestyle markets worldwide. Nike’s business model relies on strong brand equity, product innovation and a global supply chain that outsources manufacturing while retaining design and marketing control. It is the world’s largest athletic footwear and apparel brand, holding a leading market share and a prominent cultural presence supported by high‑profile athlete endorsements and a broad portfolio that includes the Nike, Jordan and Converse brands.