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Description
Starbucks Corporation operates a worldwide network of company‑owned and licensed coffeehouses that sell handcrafted espresso drinks, brewed coffee, teas, blended beverages, food items and packaged coffee products for home consumption. It is classified in the consumer discretionary sector, specifically within the coffeehouse and quick‑service restaurant industry. The company’s business model emphasizes premium positioning, a strong brand, digital loyalty and mobile ordering platforms, and a focus on ethical sourcing and sustainability. With a presence in over 80 countries and a market‑leading share of the specialty coffee segment, Starbucks is recognized as the dominant global player in its industry.
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